NARA Collective
We are creators who protect creators. We amplify your message through a cohesive visual experience. We recognize art as a catalyst for change. And understand that our power is in the collective.

IDENTITY

NARA collective is a creative studio based in Los Angeles.  We provide creative direction and art commissioning for socially conscious creatives and brands.

ASHLEY EDES

co-founder +
creative director

A revolution is happening in every aspect of the human experience, including my own.  After ten years of working in the corporate world I am committed to forging partnerships between companies and creatives that set new standards in the ethics of business, translating this intention into multi-sensory experiences.

I serve both artist and business as a conduit, amplifying their message by guiding the identity, strategy and execution of that vision based on shared values. I believe it is imperative now more than ever to proactively create these new models of artistic, business and experiential harmonization, working together to shape a sustainable future.

EDUCATION | 2010 - School of Visual Arts - Graphic Design - New York | 2006 - Fashion Institute of Technology - Fashion Merchandising - New York | 2005 - American InterContinental University - Fashion Marketing - London, UK | 2003 - EAI Tech - Business / Communications - Nice, France

EXPERIENCE | 2013 - TOMS - Experiential Marketing / Strategic Partnerships / Digital Media - Los Angeles | 2009 - IMG Fashion - Brand Marketing / Event Production / Strategic Partnerships / Digital Media / Content Creation - New York | 2008 - Atrium - Womenswear and Menswear Buyer - New York / Miami | 2006 - Stella McCartney -  Event Production / Public Relations / Styling - London, UK

SELECTED PROJECTS | 2017 - WE ARE ONE presented by TOMS + GIRLSCHOOL music showcase during SXSW - Creative Director / Curator / Producer - Austin | 2016 - Music Heroes Tribute Murals at Governor’s Ball - Curator - New York | 2015 - TOMS + TINDER World Sight Day Campaign - Creative Director / Producer - Los Angeles | Getty Images Photo Exhibit at Mercedes-Benz Fashion Week - Curator / Producer - New York

 

SABRINA Y. SMITH

co-founder +
creative director

I believe in the potential of art as a vehicle for social transformation. My commitment is to identify and foster creators and visionaries, connecting them to compatible partners and helping them develop their voice in service to their message. Curating artists across disciplines, I aim to create unique and memorable experiences, inspiring awe and provoking conscious action.

EDUCATION | 2009 - Fordham University - International Relations (B.A) - New York | 2005 - Cite Internationale - International Baccalaureate - Grenoble, France

EXPERIENCE | Present - The Ground - Features Editor - New York | 2016 - Interscope Records - Director of Creative Content - Los Angeles | 2013 - Probation - US Agency Director - New York / Los Angeles | 2013 - Jimon magazine - Contributing Editor - Los Angeles | 2012 - John Ransom Phillips - Art Curator - New York | 2011- Vicart Entertainment - Directors' Assistant - New York | 2010 - PR Noir - Assistant to the CEO - New York | 2008 - The United Nations - Events & Arts Committee - New York / Paris

 SELECTED PROJECTS | 2017 - Filter Photo - Instructor / Mentor - Chicago | 2017 - Lucie Foundation - Mentor - Los Angeles | 2014 - RUSH Philanthropic Arts Foundation - Curator - New York| 2013 - See Me & Scope art fair - Art Competition Judge - Miami | 2012 - Holy BOS Art & Music Festival - Co-curator - New York |  2011 - SilentNoise - Co-curator / Event Production - New York