Sabrina Y. Smith-Morgan is inspired to find and nurture complementary brands and artists. At NARA, she brings a decade of experience working with influential music and visual artists to her passion of elevating conscious brands. Prior to NARA, Sabrina served as Director of Creative Content at Interscope Records where she spearheaded visual campaigns for artists such as Billie Eilish.
Before that, she was the US Director at the photography & art agency, Probation London, where she shepherded visual collaborations with music artists including Beck, Thom Yorke, Coldplay, and Interpol as well as projects for Apple, Persol, and Oakley. She began her career in New York City as an art curator working in collaboration with Rush Philanthropic and SCOPE/Miami, among others. She was also a features editor at the art publication, The Ground.
Ashley Edes is the co-founder of NARA collective with global experience in brand marketing, partnerships, digital media, artist relations and creative direction. Before NARA, Ashley ran experiential marketing for TOMS, developing values-aligned experiences for the pioneering “One for One” giving model lifestyle brand. Projects include the on-going WE ARE ONE in partnership with Girlschool, a female and LGBTQ+ art and music festival during SXSW featuring Gizzle, Kate Nash, Madame Gandhi and Grammy Award winning singer-songwriter Angélique Kidjo. To raise awareness for blindness and visual impairment for World Sight Day, Ashley developed a disruptive campaign with Tinder that resulted in 2.7m views in four days.
Ashley began her career in New York where she spearheaded global marketing for IMG fashion’s 30+ events and art directed their Getty Images content. Within five years, Ashley launched the social channels for Fashion Week in New York, Miami, Toronto, Istanbul and Sydney and organically grew their audience to one million. In 2017, Ashley helped to develop the concept for Pussy Power House with artist activist Corinne Loperfido, co-curating their first art experience in Los Angeles.