QUINCY DAVIS

CREATIVE DIRECTION
BRAND IDENTITY
COPYWRITING
EXPERIENTIAL
ART DIRECTION
PARTNERSHIPS

NARA created the brand identity for the first East Coast female pro-surfer Quincy Davis and an experiential strategy to launch the brand. NARA developed a vision that would transition Quincy from a Volcom-sponsored young pro to an independent female role model for young women.

The inspiration for the concept was a space in constant motion and renewal, with monthly themes highlighting quincy’s passion for empowering young women, protecting the ocean and celebrating one’s own natural beauty. These core brand values would come to life each month through beach cleanups, workshops, exhibits and film screenings in partnership with value aligned brands and nonprofits.

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